A Netflix film was so controversial that thousands of people canceled their subscriptions in protest.
The film, formerly involved in the controversy – triggering legal action and causing a peak of 800% of subscription cancellations – has since left the platform.
Despite the tumult, the film still managed to guarantee an approval rating of 88% on Rotten Tomatoes.
The streaming giant, which has become one of the largest entertainment platforms in the world, has faced its share of challenges along the way.
Among the most notable, there was a French film which made its debut in September 2020, encouraging world indignation.
Directed by Maïmouna Doucouré, the film tells the story of a dance troupe for young girls and was created earlier this year at the Sundance Film Festival.
While the film was initially complimentary, the Netflix promotional campaign aroused controversy.
Critics have accused the platform of using imagery that “sexualized children”, powered the film at the center of a stormy debate on social networks.
This reaction included a widespread condemnation and even threats to Doucouré.
In response, Netflix apologized publicly, recognizing that his choice of promotional art was “inappropriate”.
The film in question, Cute (Cute In French), follows the story of Amy, a Senegalese-French girl from a traditional Muslim house.
Looking for the absence of her restrictive education, she joined a dance team that practices suggestive routines, ultimately exhibiting it to the perils of an overly sexualized online culture.
The director, Doucouré, shared with the time that the film was inspired by his own experiences.
She explained: “For me, this film rings an alarm. This film is trying to show that our children should have time to be children, and we, as adults, must protect their innocence and keep them innocent as long as possible. »»
Despite his message planned as a criticism of children’s exploitation, Cute Faced with an intense backlash.
Many thought that the scenes featuring young actresses interpreting provocative dance movements contributed to the very number that the film sought to criticize.
The public’s indignation has reached a peak in the days which followed the addition of the film to Netflix, with subscription cancellations which skyrocketed towards a “top of several”, according to Analytics of Yipitdata reported by Variety.
Adding to the controversy, a large jury from Tyler County, Texas, charged Netflix to promote obscene content involving minors.
The accusation act alleged that the film displayed “the obscene exhibition of the genitals or the pubic area” of a minor “without literary, artistic, political or serious scientific”.
Netflix, however, defended the film, describing it as: “a social comment against the sexualization of young children.”
The case and its subsequent call were finally rejected.
Although Cute Remaining a controversial subject, he received positive criticism from criticism, winning an 88% score on Rotten Tomatoes.
Critics have described it as a poignant exploration of youth in the modern era, attacking complex themes with nuance and depth.
The film remained on Netflix until September 2024, the date on which it was deleted – not because of the backlash but because the four -year license agreement of the platform expired.
While Netflix occasionally renews licenses for certain titles, he chose not to do so to Cute.
Despite its polarizing reception, the film aroused both criticism and praise, with public figures like actor Tessa Thompson expressing his support.
Thompson, who watched the film at Sundance, called him “beautiful” and deplored the speech that surrounds him.
She said: “The film comments on the hyper-sexualization of pre-adolescent girls. Disappointed to see the current speech. Disappointed to see how it was positioned in terms of marketing. I understand everyone’s response. But that doesn’t speak to the film I saw. »»
Look at the trailer for Cute here…
Cuties is available for rental on Apple TV.
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